|
Drew McLellan (born December 21, 1962) is a national expert in branding and marketing, agency owner, columnist and author. According to the AdAge Power 150 list, his blog, Drew’s Marketing Minute, is one of the world’s most popular blogs on branding and marketing.〔(【引用サイトリンク】title=Ad Age Power 150 )〕 ==Background and education== According to his biography, Drew’s fascination with brands and the loyalty they can inspire because with his annual trips to Walt Disney World (at least once each year since its opening in 1971).〔http://www.mpdailyfix.com/contributors/drew_mclellan/bio.html〕 In his free e-book, Marketing Lessons from Walt, Drew says, “I have long believed that Walt Disney’s genius was not animation or theme park design, but in truly understanding the human heart. Somehow, in the midst of ROI, measurability, counting clicks and studies that can track a person’s eye movements to see what part of an ad captures their attention first -- we have forgotten that marketing and branding is ultimately about wooing and winning someone’s heart.”〔http://www.drewsmarketingminute.com/2007/01/it_started_inno.html〕 Aged 14, Drew took his first steps into entrepreneurship mowing lawns and tutoring. Around this time Drew is also known to have worked at a grocery store and while in college, a security officer at the Minneapolis-Saint Paul International Airport. McLellan graduated from University Of Minnesota with a BA in journalism and psychology. He later earned his Master’s degree from the same institution. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Drew McLellan」の詳細全文を読む スポンサード リンク
|